Redesigned Lapiz's logo with Yorch—Jorge Pomareda
at Leo Burnett's global headquarters.
Lapiz is a highly awarded multicultural marketing agency
that uses outside perspectives to challenge established beliefs
in order to create the unexpected.
Digital banners designed for the US Hispanic & Latin American markets
to promote Nintendo Switch
Art Direction for Nintendo's 3DS US Hispanic & Latin American markets.
Provided storyboards and brought in the Nintendo Select’s flag from their packaging to sign off the spot with proper branding. This tip enhanced brand equity and streamlined market awareness across all media.
:30 Second spot for Nintendo Selects,
CDs: Edu Vea Keating & Manuel Torres Kortright. Produced at The Mill.
Illustrative ads designed to promote 4 major product benefits from Allstate Insurance.
Digital banners & corresponding landing page designed
to support Allstate’s Gives Us More Campaign.
Targeted E-mail & Print Campaign promotes Mexico’s
cultural offerings with tourists worldwide.
Internal video created from stock and raw footage to show Mexico Board of Tourism
executives a first look into their 2017 marketing investment at ITB, the world’s leading
travel trade show hosted annually in Germany.
Visual identity designed
to promote Mexico's excellent healthcare system.
Designed and Art Directed Firestone’s
first efforts to reach the US Hispanic market. In collaboration
with Leo Burnett’s Firestone creative leadership of Mikal Pittman
and with LAPIZ creative leads Luiz Simoes and Felipe Leite.
In collaboration with copywriter Ernesto Martínez.
BackTranslation:
“Your Car Should Not Retire Before You Do.”
BackTranslation:
“Your Car Should Not Retire Before You Do.”
:30 Spot (No Room for Error)
”When you drive through places a tow truck can’t get to, you can’t take any chances. Drive Firestone”
BackTranslation:
“Tell Me Who You Roll With and I’ll Tell You Who You Are.”
BackTranslation:
“Family can be inherited in every shape and form. Free Car Inspection.”
:30 Spot (The Company you Keep)
”Tell me who you roll with, and I’ll tell you who you are. Maintenance, repairs and tires with Firestone Complete Auto Care. Everything you need to take good care of you car on every road you drive on. Drive Firestone”
BackTranslation: “Free Brakes Inspection. Your Car Should Not Retire Before You Do.”
Digital Campaign adapted for the US Hispanic market
creates awareness about United Healthcare's Virtual Visits
