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Menu redesign Phase 1 for national and international distribution within the United States, United Kingdom, United Arab Emirates, Canada and India. Built in-house with Potbelly’s Creative Group in Chicago’s headquarters. Accompanying graphics designed for e-mail, digital and print platforms promote new culinary creations available at local and international Potbelly Sandwich Shops. Created in collaboration with Malcom Felder’s direction from his and archival in-house art.