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The Read 15 Visual Identity:
“For every exciting moment Joe Maddon facilitates on the field, there are equally charitable moments taking place off the field.”
His foundation (Respect 90) is expanding into different areas that will have a positive impact to society. Read 15 is a program designed to encourage kids (and adults) to read at least 15 minutes every day. Obviously, there are countless benefits to reading that can help shape their futures. It’s a new program that hopefully will be far reaching.
The stylized wordmark is wrapped with a celebratory banner that incorporates an open book with the iconic trademark glasses from Joe Maddon. Its composition is bold, approachable and fun.